Tired of hearing? “These leads are no good.”
If your job is to generate online leads for sales, you’ve probably heard the complaints about low lead quality.
You’re not alone.
Most online lead programs depend upon high quantity to generate a few ready-to-buy leads. But with the AI lowering traffic (by presenting “zero click” information without the need to go to your website), there’s a shift toward using interactive tools to increase lead quality with less lead volume. Our approach takes this a step further by offering a pay only for results by…
Bottom Line: Zero Risk, 100% ROI
We have many AI-enabled tool models for generating higher quality web-based traffic and/or converting that traffic to viable leads or sales. Common to all is that rather than typical “fee-for-service” marketing agencies, we take the risk of generating those leads and sales. Because of this, we do all we can to make sure the program isn’t wasting your money or ours. This is the primary value of this program over other content providers who give little assurance of generating any type of response.
On the other hand, no one wants a vendor to turn into a partner for life. None of our programs are offered on a “take it or leave it” basis. That means we mutually decide on the type and mechanisms for qualified lead generation which can include:
- Evaluating past performance to determine typical conversion rates for past offers and topics of interest
- Return on investment projections, again based on past performance and/or future projections
- Testing conversion effectivness by monitoring user interaction via analytics and user interaction video and heat maps
- The amount of time and cost per action required to pay back our initial investment in generating the qualified leads
- The amount of time and cost per action (either traffic or generated lead) required to pay back our initial investment
- Creating customized, branded tools with no upfront cost (With pay per results, we have a financial stake in making sure you succeed.)
- Getting paid only if/when a qualified lead is generated (With pay per results, you pay only if there’s actual use by a prospect and a lead is generated.)
And yes, there are responsibilities on your side including…