Getting Started

Take Advantage of Some Pretty Awesome Website Analysis…at No Charge

Sure, we offer a free marketing consultation and will prepare a detailed proposal with estimates for you to consider. But we go way beyond canned presentations and proposals and look deeply into how well your site is setup for increased ranking, traffic, and conversion performance, benchmarking that against what we see that works.

Step One: Use Our Website Performance Tools

While no automated tool alone can solve lead generation problems, we have created several different web tools to help attract leads to your website and capture qualifying information for your sales team. Ask us about any of the tools below and how they might work on your website:

  • Webinar Lead Scoring
  • Benchmarking Tool
  • Training Class Bidding Platform
  • Online Data Aggregation
  • Google Keyword Site Index
  • Opt-in/Non-Optin survey
  • Cost Calculator
  • Implementation Checklists
  • Ad Insertion Manager/Scheduler
  • Marketing Kits
  • Directories
  • Puzzles
  • Certification Management Program

Step Two: Research

After we receive some basic information about your company and advertising interests, we will contact you to schedule an initial phone consultation. During this meeting, we will collect more information about your business, the market in which you compete, and your primary advertising or web optimization goals. We use this information to conduct further research and develop plans for a free, detailed campaign proposal that outlines our recommended programs and the corresponding cost or our level of partnership under a pay-for-performance arrangement.

Step Three: Phased Proposal

Next, we present a free campaign proposal outlining the specific steps we recommend to achieve your company’s lead capturing goals. Our thorough report will:

  • Outline company goals and align a program or service to address each one.
  • Explain our specific work processes for each suggested program to help achieve each goal.
  • Define specific measurements for success.
  • Identify existing challenges to the campaign (both internal and external).
  • Show examples of progress reporting from past companies.
  • Acknowledge the level of communication that needs to exist and any specific requests regarding our administrative access.
  • List the financial cost associated with each proposed program or service.

Next Steps

Should you decide to proceed with our proposed program and/or services, we will being our implementation phases on a “go-no-go” basis. These phased steps include safeguards to ensure that our actions are in line with your expectations. We will always setup a staging server or pre-publication approval method, and typically will segment actions in a series of smaller, comparative testing phases to evaluate the effectiveness of changes we are making in your specific environment before rolling them out site-wide. This ensures that actions will help, not degrade, the site’s commerce performance.