Companies today are looking for smarter, more cost-effective ways to capture qualified leads and deliver value to prospects. AI-powered tools—such as assessments, diagnostics, ROI calculators, workflow advisors, or benchmarking engines—can do exactly that. Yet many organizations hesitate because of development costs, implementation complexity, or uncertainty about long-term management.
Callisto Marketing removes those barriers with a no-cost, performance-based AI tool creation program designed to make adoption simple, low-risk, and fast.
A No-Cost Approach With Performance-Based Pricing
Callisto Marketing will create your AI-enhanced lead-generation tool entirely at no cost.
Instead of charging development fees, hosting fees, or setup fees, Callisto is paid based solely on verified prospect usage. This ensures that incentives are fully aligned: you only pay when the tool actively delivers qualified engagement.
Your Brand, Your Experience
Every tool is fully sponsor-branded.
The look, tone, messaging, content, and output reports reflect your organization—not a third-party template. The result is a seamless, professional experience that strengthens brand authority while guiding prospects toward your offerings.
Ongoing Management Included at No Additional Cost
AI tools evolve. Prospect behavior changes. Markets shift. But with this program, your organization doesn’t absorb those maintenance demands.
Callisto Marketing provides:
- Continuous tool optimization
- Prompt tuning and AI refinement
- Data quality oversight
- Technical updates and troubleshooting
- Iterative upgrades as sponsor needs evolve
All at no extra cost beyond the per-use fee. The tool stays accurate, helpful, and aligned with your evolving strategy—without straining internal teams.
Flexible, Value-Aligned Per-Use Pricing
The per-use fee is adjustable based on the sponsor’s agreed-upon lead-scoring criteria. Higher-value leads can be scored and priced appropriately, while lower-value or early-stage interactions can be tiered differently.
This flexible model ensures that:
- You only pay for engagement that matters
- Lead value aligns with investment
- ROI remains predictable and easy to justify
Clear Agreement on Promotion & Deployment
Before the program begins, Callisto Marketing and the sponsor will align on a plan for:
- Tool placement on your website
- Promotional expectations
- Co-marketing opportunities (if desired)
- Appropriate use cases and audience targeting
- Data capture and scoring expectations
This ensures the tool is set up for success and supported by a clear, mutually agreed promotional strategy.
Fast, Low-Friction First Step: Your Concept Creation
The process begins with the creation of a customized concept draft.
This includes initial tool structure, user flow, scoring approach, and output recommendations. You’ll review the draft, request modifications, and collaborate with Callisto to finalize the version that best fits your goals.
No commitment is required until you approve the concept and the usage agreement.
Start Generating Smarter Leads—With Zero Upfront Cost
This program allows companies to adopt AI-enhanced lead-gen tools without budget barriers, long development cycles, or internal technical burdens. Sponsors receive a high-value, branded, continuously managed tool—while only paying when real prospects engage.