Yes, You Really Can Have Lead Gen (And Turtle Burgers) Your Way
Pay for performance means we take responsibility, but as a partner we also get some authority. Here are other options that give you the benefit of a strong lead generation system, without loosing any control.
Required Content Marketing Competencies
As noted, there are times when content marketing works and when it doesn’t. No one can predict what a search engine will and won’t do, but there’s plenty of industry experience that gives you a strong indicator. Plus you have to evaluate whether the effort will provide a proper return on in investment. Take a look at our pay-for-performance success factors page for a high level list. If we feel your program would work with us getting our compensation from performance, you can be pretty sure it will work for you investing your own money.
In addition to standard lead generation tools, here are some of the individual programs that we use for either system, but which can be “costed” individually for those who want more of a fee-for-service compensation arrangement:
- Find an Advocate – for sales organizations that need to generate a lead that will serve as an internal promoter
- Buyer Interest Monitor – a way of continually reaching out to prospects and gaging their qualification level
- Distributor Selling Enhancement – if you are selling through distributors or wholesalers, to make sure you are reaching through their sales organization to their prospect base
- Prospect List Builder – making sure that anyone who is contacted, from website visitors to networked contacts, are added to your promotional list
- Visitor-to-Lead – to take advantage of website visitors who don’t convert traditionally with ways that identify even passive visitors
