Would You Like Someone To Share Your Search Engine Marketing Risk?
Performance-based marketing is designed to help you grow your business with much lower risk than traditional traffic-generating services. That should mean no more worrying that your search engine marketing fees will produce tangible results. With performance-based pay-for-results systems, the traffic comes to you first, and only then do you pay.
What is Pay Per Results for Search Engine Marketing?
Pay per results is an internet advertising model used to direct traffic to websites and businesses, where the advertiser pays for an action (such as actual traffic), rather than services such as content creation, pay per click advertising, etc.) So instead of being charged for impressions or clicks and the time/effort it takes to make those things happen, advertisers engaging in pay per response (or pay per action, pay for performance, etc.) are charged only for a qualified response, regardless of how many impressions or clicks their advertisement received. Pay per results search-engine marketing lowers the risk of online marketing not being profitable, since the cost per result/action is agreed upon before the promotional effort is underway.
How Our Version of Pay for Results Different?
We recognize that paying for results poses some challenges, the chief among them being tracking and verifying that the results came from our efforts. In order to address these issues our program focuses on very simple, very measurable results:
- Either creating traffic to your site that has a high probability of a sales conversion, or…
- Generating a sales lead for you to close
From our experience, we’ve found that focusing on these two actions, eliminates most concerns with paying for performance in the search engine marketing world since they are easy to measure, and can be traced directly (and exclusively) to our efforts. To ensure pay-for-performance search engine marketing is truly mutually beneficial (because it can’t be sustained if it isn’t), the performance criteria have to be clear, useful and, above all, accurately measurable. So, we’ve focused on consistently and successfully achieving two actions of extreme value with minimal restrictions/conditions.